A team you can trust
Why people choose us?
WE ARE PASSIONATE STORYTELLERS WHO:
- Create and curate authentic, engaging stories that connect with your audience
- Use evocative visual imagery to bring your brand narrative to life
- Excel at translating your message into compelling, memorable videos
- Leverage the power of storytelling to build meaningful connections


WE CARE DEEPLY ABOUT:
- Capturing the essence of your brand through strategic storytelling
- Fostering an emotional bond between you and your customers
- Crafting relatable stories that educate, inspire and convert viewers
- Crafting relatable stories that educate, inspire and convert viewers
What our clients say
“ROi Media Productions have supported Castle Howard for several years, and are an integral partner in helping to deliver impactful, imaginative and creative marketing campaigns. They work with the in-house team from the conception of an idea, right through to the final delivery, and have produced some stunning promotional video trailers for headline events such as Christmas at Castle Howard. It really feels like ROi are an extension of the marketing team and they are always positive, flexible and patient as we develop and execute campaigns together.”

“Cal and the ROi team supported our London event for the second year running with outstanding results. They captured the heart and soul of the event and created a stunning video that just oozes class. They took the time and effort to ensure great sound quality and shot some brilliant video testimonials for use in our sales process. The team is a joy to work with. Thank you!”

“Working with Cal, Julia and the ROi team is always a pleasure. They have a real talent for helping realise a vision, even from the most basic of briefs, and helping to apply this vision in a way that maximises the impact and return. Their patience, creativity, professionalism, and ability to innovate on the spot are but a few of their extensive list of talents. No matter the budget, and size of the project they’re on hand to advise and assist wherever they can, their expertise covers not only content production but also the associated marketing, digital and business strategy – and I really couldn’t recommend them highly enough.”
Corporate Partnerships Manager – English Heritage

“Julia is a genuinely lovely and inspiring marketing director, with a wealth of experience in her field. A strong leader and logical thinker, Julia has a rare ability to motivate a team and achieve amazing results, no matter the circumstances. Projects led by Julia are always open to creative collaboration and clearly briefed in (something I’ve found so refreshing as a freelancer!) I couldn’t recommend her more.”

“ROi Media productions are professional, reliable and great to work with. They produced Search London’s videos for our birthday events. They are very accommodating, there is no problem too big. They are friendly and approachable and I would highly recommend them for any event.”

“Julia is the magic ingredient that will make any brand and marketing campaign a success. I had the chance to work with Julia for almost 2 years, and more than a manager and a marketing director, she has been a real inspiration and I learned a lot from her, from her creativity, her leadership, her dedication to the brand, her ability to manage the team and coordinate marketing projects in different countries.”

“Cal has an excellent vision as a director and is highly skilled at encouraging enthusiasm and a comfortable working environment on his film set. As a collaborator, he is good at keeping on schedule and on budget providing a seamless film making experience for all involved.“

Meet the team

Cal O’Connell
Cal is the head of creative and a company director at ROi Media Productions. Having recognised the demand for high-quality video content, Callum scaled the business from a YouTube channel in 2009 to the multi-award-winning production company RO Pictures (our sister company) is today.
Cal now operates both a corporate video production company, ROi specialising in brand content, commercials, and corporate films, as well as a feature film production company, RO Pictures focused on short films and full-length features.
With extensive training in creative storytelling, digital production, and business infrastructure, Cal’s superpower is bridging the gap between creative and business. As an entrepreneur, he has grown ROi Media Productions into an award-winning video production powerhouse skilled at corporate video and film production alike.
Under Cal’s leadership, ROi delivers visually stunning content that converts flawlessly across platforms. Cal has transformed the business from a YouTube channel into a versatile production company able to meet any video content need.

Julia Munder
As co-founder of media and film production company RO Pictures and international digital marketing consultant, I understand the power of creativity and data to create impactful campaigns.
From branding to growth, I’ve got you covered! With over 10 years of experience in digital marketing and communications, I’m passionate about growing businesses both big and small. With me, it’s all about bridging the gap between creativity and analytics, so brands can get the most out of their campaigns and stories and optimise marketing and communication processes to ensure all KPIs are met.
I’ve worked with established international businesses, high-growth start-ups, and non-profit organisations across various industries, from e-commerce and heritage to fintech and healthcare. Having recently been quoted as a marketing expert by the likes of Marketing Week, NatWest, and Econsultancy, I regularly speak on international localisation, video and content strategy.