Our Portfolio

Christmas at Castle Howard

Our CLient

About Castle Howard

Castle Howard is a magnificent 18th-century residence in North Yorkshire, England. This stately home, surrounded by breathtaking landscaped gardens, has been the home of the Howard family for over 300 years. Each year, Castle Howard transforms into a winter wonderland for the Christmas season, offering visitors an enchanting and festive experience. The primary goals of their 2022 Christmas video marketing campaign were to showcase the enchanting Christmas experience, generate social media engagement and user-generated content, increase online visibility and reach, drive attendance and ticket sales, promote family-friendly experiences, and enhance their brand reputation and loyalty.

The challenge

Castle Howard’s marketing team faced the challenge of effectively showcasing the estate’s unique Christmas offerings and capturing the magic of this special time of year. They needed to create a compelling video marketing campaign that would generate social media engagement, increase online visibility, drive attendance and ticket sales, promote family-friendly experiences, and enhance Castle Howard’s brand reputation and loyalty.

The Solution

To achieve their goals, the team created a range of videos including narrative Christmas trailers that took viewers on a captivating journey through Castle Howard’s Christmas experience. The visually stunning videos showcased the estate’s festive decorations, dazzling light displays, and special events, such as Santa’s grotto and interactive family activities. The campaign was optimised for social media platforms and designed to encourage user-generated content and sharing using a dedicated hashtag. Additionally, a comprehensive Video Release Marketing Strategy Guide was delivered to ensure maximum impact and engagement across channels.

Data Driven

The Results

The Christmas at Castle Howard 2022 video marketing campaign delivered outstanding results, contributing to a 39% increase in ticket sales compared to the previous year. On Instagram, it achieved an organic reach of 60% with the farthest-reaching reel garnering 41k views. On YouTube, it was the most popular video in the last 6 months with an 80% average view time. The campaign’s success was recognized with the prestigious Museum + Heritage Awards’ “Marketing and Communications Campaign of the Year for Christmas at Castle Howard 2022.”

Our Portfolio

Do you want results like these?

Christmas at Castle Howard

The Christmas at Castle Howard 2022 video marketing campaign was an overwhelming success across social media, video, and email platforms. It drove high engagement, viewership records, and a 39% spike in ticket sales, solidifying its recognition with the “Marketing and Communications Campaign of the Year” award.

Webcertain

Teaming up with Webcertain, we handled the production of a compelling case study video for Baltic Air, spotlighting their thriving partnership. Our involvement encompassed creating animations, developing the animated video, crafting the video concept, and providing the voiceover. The video effectively emphasized Baltic Air’s accomplishments and the value added by Webcertain.

NHS Pulmonary Rehabilitation

The NHS Pulmonary Rehabilitation project developed a promotional video to boost patient engagement. Highlighting patient journeys and benefits of pulmonary rehabilitation, it received positive feedback from healthcare providers for improving communication and increasing participation. The video is expected to enhance patient outcomes and quality of life within the NHS.

Tribal Impact

Tribal Impact addressed the challenge of social business transformation by launching the Social Business Exchange event, providing a platform for practitioners to learn and share insights. This initiative, coupled with filming the event, solidified Tribal Impact’s leadership in B2B social selling and employee branding.

York Castle Museum

York Castle Museum partnered with ROi Media Productions to create compelling video trailers that would drive visitor numbers by showcasing the museum’s immersive experiences and diverse galleries through an emotionally resonant and visually captivating approach.

Break – Changing Young Lives

Break, a charity supporting children and young people, needed a video marketing campaign featuring staff testimonials to attract applicants for new care roles and services. The personable videos would highlight Break’s trauma-informed approach, staff development, and opportunity to make a difference to drive engagement and applications.

John Quinn Racing

The video marketing campaign spotlighted John Quinn Racing’s state-of-the-art training facilities, providing an immersive behind-the-scenes look that captivated audiences, attracted potential owners and sponsors, and reinforced their reputation as an elite horse racing operation.

Maxwell – Scott

Maxwell-Scott’s Christmas video marketing campaign showcased their exquisite luxury leather goods through simple but visually captivating videos tailored for multiple platforms. The immersive content generated remarkable engagement, driving sales and brand visibility during the holiday season while solidifying their reputation for superior craftsmanship and timeless elegance.

Boost your business and generate ROI

Unleash the power of impactful video to authentically connect your brand story with the right audience and effortlessly cut through the noise.

Services

Company

COntact Info

+44 (0) 1904 349315

info@ropicturesuk.com