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York Castle Museum

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About York Castle Museum

York Castle Museum, part of the York Museums Trust, is a renowned visitor attraction that takes you on a captivating journey through 400 years of York’s rich history. With a diverse range of gallery spaces, including a recreated Victorian street, original prison cells, fashion galleries, and a World War I exhibition, the museum offers an immersive experience for the whole family.

The challenge

As York Castle Museum aimed to increase visitor numbers, particularly between January and March, they faced the challenge of creating a compelling video marketing campaign that would position the museum as a must-visit destination. The goal was to convey the unique and engaging experiences offered within the museum’s walls, from discovering the stories of people’s lives to immersing oneself in the sights and sounds of a real Victorian and Edward Street, and exploring York Castle’s dark history as a prison.

The Solution

To address this challenge, York Castle Museum commissioned ROi Media Productions to create a series of trailer videos that would be used across various platforms, including their website and social media channels. The video production process involved close collaboration with the museum team. ROi met with the team, walked through the site, and spent time brainstorming ideas, further shots, actions, and other elements to include in the final storyboard. The museum’s input was crucial, with sign-off required at each production step to ensure the videos aligned with their vision. The envisioned approach incorporated a lot of movement with the camera and a high focus on emotion through the on-screen talent. ROi also delivered a comprehensive video marketing strategy to ensure maximum impact and engagement across channels.

Data Driven

The Results

York Castle Museum’s video marketing campaign aimed to achieve remarkable results in attracting visitors and positioning the museum as a premier destination for an unforgettable experience. The videos would generate excitement and interest among local and international audiences by showcasing the museum’s unique offerings and immersive environments.

Our Portfolio

Do you want results like these?

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York Castle Museum

York Castle Museum partnered with ROi Media Productions to create compelling video trailers that would drive visitor numbers by showcasing the museum’s immersive experiences and diverse galleries through an emotionally resonant and visually captivating approach.

Break – Changing Young Lives

Break, a charity supporting children and young people, needed a video marketing campaign featuring staff testimonials to attract applicants for new care roles and services. The personable videos would highlight Break’s trauma-informed approach, staff development, and opportunity to make a difference to drive engagement and applications.

John Quinn Racing

The video marketing campaign spotlighted John Quinn Racing’s state-of-the-art training facilities, providing an immersive behind-the-scenes look that captivated audiences, attracted potential owners and sponsors, and reinforced their reputation as an elite horse racing operation.

Maxwell – Scott

Maxwell-Scott’s Christmas video marketing campaign showcased their exquisite luxury leather goods through simple but visually captivating videos tailored for multiple platforms. The immersive content generated remarkable engagement, driving sales and brand visibility during the holiday season while solidifying their reputation for superior craftsmanship and timeless elegance.

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